Key Takeaways
- Livvy Dunne's glowing net worth shot up in 2024 thanks to her social media presence and paid partnerships.
- Livvy Dunne earns millions as a high-profile gymnast due to her diverse income streams, including TikTok and Instagram.
- Rumors suggest that Livvy Dunne makes a substantial income through social media, with reports estimating it in the millions.
College-level athletes don't always earn a lot of attention. Save for already-famous names like Bronny James, most college athletes remain relatively unknown, unless they wind up at the Olympics a la Simone Biles. But for record-making gymnast Olivia Dunne, the game changed, and it might have been thanks to the algorithm.
As of 2024, endorsement and NIL deals have blown up Livvy Dunne's net worth, and her social media reach is impressive. She may have a lucrative future ahead of her, but it's not due to her sport. Here's a breakdown of Olivia Dunne's net worth and how she's growing it through social media, side gigs, and more.
How Olivia Dunne Became Famous As A College Athlete
Livvy Dunne isn't your typical college athlete
Livvy Dunne started gymnastics at age three because she "wanted a sparkly pink leotard," but by the time she turned nine, Livvy knew gymnastics was something she could excel at.
By the time she was a sophomore in high school, Dunne's college path was secured. In 2020, Livvy graduated from high school and began attending Louisiana State University "on a full athletic scholarship for gymnastics."
While at LSU, Dunne landed a spot on the honor roll, earned countless awards and qualifications in gymnastics, and was even featured on a Times Square billboard.
The billboard celebrated NCAA NIL (Name, Image, Likeness) rule changes, which granted athletes the ability to use their images for branding purposes (for pay). Reflecting on her experiences so far, Livvy called the change "monumental."
Fortunately for Dunne, she not only paved the way for other athlete earners, but has earned an impressive net worth herself in a few short years.
Olivia Dunne Is Worth At Least $2.3 Million In 2024
Livvy Dunne may be worth as much as $6 million
Thanks to her quickly-growing career, Livvy Dunne is worth at least $2.3 million in 2024. However, while the most commonly reported net worth for Livvy Dunne is $2.3 million, some sources speculate that she's worth more like $6 million in 2024.
- For reference, that's how much Simone Biles' net worth was in 2021; by 2024, Simone had more than doubled her worth.
With a deeper dive into Livvy's perceived 'value' as an athlete and influencer, it's easy to see where the $6M claim comes from — but Dunne refuses to state her net worth in interviews.
According to Celebrity Net Worth, Livvy's net worth totals $6 million thanks to her work as a gymnast, her influencer activities and sponsorships on TikTok and Instagram, and other work — such as modeling campaigns with Sports Illustrated and others.
How Olivia Dunne Makes Her Money
Livvy Dunne has a diverse career and multiple income streams
Livvy Dunne grew to fame thanks to her gymnastic talent, but it wasn't until she rose up the ranks on social media that she really began earning big bucks. In 2020, Livvy joined TikTok and immediately began growing a following. By 2023, she was the most-followed NCAA athlete on social media.
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Thanks to her gig as an athlete, her social media following, and paid partnerships with brands like Vuori, Nautica, Proplan, Accelator, American Eagle, Motorola, and others, Livvy is making far more than the average college athlete.
Olivia Dunne's Day Job Is As An Athlete & Student
Livvy Dunne is one of the highest-paid college athletes of her era
Livvy Dunne is one of the highest-paid college athletes of her generation, ranking at number three on the NIL100 list and number one for college gymnastics. She is valued at $3.7M when combining her roster value and NIL.
2024 Ranking | Athlete | Valuation | Sport |
#1 | Shedeur Sanders | $4.7M | Football |
#2 | Bronny James | $4.5M | Basketball |
#3 | Livvy Dunne | $3.7M | Gymnastics |
Given how little college athletes typically earn, most of Dunne's income seems to stem from NIL. Dunne herself admitted to earning more than $500,000 on a single NIL agreement, though she explained she prefers long-term brand partnerships, such as the one she appears to enjoy with Vuori.
"I usually don’t ever talk about money, but I would say – really for me, what I love about certain brands is getting long-term brand deals. Those are probably the best because you build a relationship with the brand and they want you year after year. Sometimes they will pay you more as the years go on. I just love building the relationship, but I would say six figures." — Livvy Dunne at age 20
Livvy also earns far more than the average athlete influencer, something she has said she is "very fortunate" for.
Average NIL earnings per year | $1,936 |
Livvy Dunne's earnings per year | Seven figures, per Dunne |
Plus, throughout college, Livvy's education is paid for with scholarships, suggesting that she likely had very few expenses while attending LSU. It's unclear whether Dunne lives on campus, but it's assumed she does, or that she lives nearby, as she's originally from New Jersey and moved to attend college in Louisiana.
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Livvy Dunne is rumored to make $10K per DAY on Snapchat
Livvy Dunne never thought she would find as much financial success on social media as she has. She started posting on social media for fun, but it quickly became an integral part of her career.
"I never thought that I would ever be in this position. I would hope that I could make a lot of money with NIL. I didn’t know when I started growing my social media that this rule was ever going to change. I started growing my social media just because I liked to do it." — Livvy Dunne on the Full Send podcast in 2023
Apart from her admission that she has made upwards of $500K per social media post, Olivia Dunne hasn't revealed much about her earnings or paid partnerships. However, some insiders think they know how much Olivia makes.
"With 7.8 million followers on TikTok and 4.5 million on Instagram, she is the most marketable female athlete in college sports." 3 Sports Business Journal
Various TikTokers claim that Livvy Dunne makes at least $10K per month, saying that Snapchat has shared that information with its creators who are in the program. The insider also alleges that he was told David Dobrik makes around $50K per month on Snapchat.
Other sources claim that Livvy Dunne makes around $31K to $43K per Instagram post, more than double what the second-highest earner (gymnast and Olympic medalist Sunisa Lee, whose life changd after she won the Olympics) receives.
Livvy's financials aren't entirely clear, but given the rumors, it's no surprise she's said to be worth over $6 million.
How Much Money Does Olivia Dunne Make?
Olivia Dunne earns around $4 million dollars per year
The Louisiana State University gymnast is said to earn $3.7 million per year, and by Dunne's own admission, she regularly makes at least seven figures per year — in interviews, she hasn't given further insight. That could mean she earns anywhere from $1M to $9M, a fairly wide range.
She might earn a fortune from TikTok and Instagram, but Olivia Dunne has feelings about her fame. The athlete has called her ability to earn "crazy" while acknowledging that her influencer status has made life awkward in some ways. Interviewers questioned her about her looks and how it impacts her fame, while LSU had to get more security at gymnastics meets to ensure her safety.
"I've definitely learned over the past few years that, this past year mostly, that keeping certain things private is okay... The past few years, juggling NIL or ever since my sophomore year, since the summer of 2021, I've definitely had a hard time finding balance." — Livvy Dunne speaking to People in 2023
By 2023, Livvy explained that she had a hold on fame but was in a great place protecting her mental health and getting a "grasp" on things, "compartmentalizing things mentally" to handle everyday life.
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As long as Dunne continues to earn a living from social media, it seems unlikely that she will give it up. After all, she is set to graduate from LSU in 2024, and while her talent speaks for itself, college sports won't last forever. That said, even before her time at LSU came to an end, Livvy was already looking to the future.
Livvy Dunne Started A Fund For Female Athletes
The Livvy Fund will preserve the gymnast's legacy
In 2023, Livvy launched the Livvy Fund, and months later, a partnership with Accelerator Active Energy allowed the fund to create NIL deals that support not only LSU gymnasts, but other athletes, too. Along with supporting student ambassadors, the Fund aimed to offer female athletes financial opportunities.
"I've been fortunate enough to have all these different opportunities with NIL and to have experience because it could be very foreign to other athletes at the start of it. So, I just wanted to help other women and give them opportunities to learn and have more NIL deals because they deserve it just as much as I do." — Livvy Dunne speaking to People in 2023
After the NIL rule changed, LSU created an "entire department" to support its students in negotiating deals, something that Livvy acknowledged while discussing her Fund. She noted, "So, I just wanted to help other women and give them opportunities to learn and have more NIL deals because they deserve it just as much as I do."